4 Biggest Mistakes that Webmasters Do

1.Make websites Crawlable

2.Focus on campaign & marketing not on Link building

3.Title & description on web page

4.Be aware of online presence

1.Make websites Crawlable

Crawlability describes the search engine’s ability to access and crawl content on a page. If a site has no crawlability issues, then web crawlers can access all its content easily by following links between pages. 

However, broken links or dead-ends might result in crawlability issues – the search engine’s inability to access specific content on a site.

For good Crawlable put the unique description as well as unique title for each page so crawler can easily crawled 

Here are some common factors that affect websites crawlability Site

• Structure

• No follow links

• Outdated URLS

• Blocking Web Crawler Access

• Wrong pages on sitemap

• Wrong redirect                                     

2.Focus on campaign & marketing not on Link building

Making websites user-friendly or crawlable is not just enough now days , if you have to gain traffic then you must need marketing of your websites as well as run the campaign’s to increase traffic on your websites.

Campaign marketing will help you to 

• Increases visibility of your brand.

• Positions your business as an expert in your industry.

• Reach out more audience

• Target your specific audience

Just because you have launched your website on the Internet doesn’t mean that everyone will come to it. In fact, nobody will know it exists if you do not get out there and promote it.

 There are several services available to help you get the word out there, but they cost money. However, there are several ways to get the word out for free. Here are seven website promotion tips you need to follow to get your page up to the top of the search engines.

• Focus on websites SEO
• Focus on quality content of your website
• Use  marketing tools Wisely(like google addwords, Google MyBusiness ,Facebook marketplace & etc)

• Social Media Marketing On  diffrent social media platforms like Instagram, facebook, Twitter

                     

3.Title & description on web page

Title and description are the most crucial impact while we have to indexing or crawling on SERP.

Because title tags are such an important part of both search engine optimization and the search user experience, writing them effectively is a terrific low-effort, high-impact SEO task.

Here are some recommendations to optimizing title tags for search engine

• See your title length

• Don’t stuff title with Keywords

• Unique title to every page

• Important keyword stand first

• Know your audience

    Affiniq google search result

How description of Page can effect on webpage

The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.

Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google’s ranking algorithms for web search. 

Meta descriptions can however impact a page’s CTR (click-through-rate) on Google which can positively impact a page’s ability to rank. 

4.Be aware of online Presence

An online presence is any existence of an individual or business that can be found via an online search. An example of an individual who is not active on the Internet but who has a online presence is one who is a member of an association that has a member directory listing online.

Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make

How can you grow your online presence and find more Customers?

• Optimize your website

For ranking on search engines you need to optimize your websites on regular basis, if you are not be aware of optimization of websites then you should need to do SEO audit of your websites or rather then hire SEO expert to increase traffic on your web sites.

• Choose your Social Media Wisely

Social media are great way to drive traffic on your websites, but they are good enough also to generate bad impression or make your business out from market if you are content is not relevant on particular social Media sites

Here are the 3 factors that help you to choose social media platform

1. Identify your Audience 
2. Define your Goals
3. Find your Audience

• Go beyond Blogging

Now days blogging on sites won’t helpful to marketing you have to be present on other media’s also like social media , video marketing , Advertisement of your product & others

• Don’t forgot Guest post & Email Marketing

There are lot of benefits of Guest post & email marketing which can drive your customers to visit your sites once so you can’t neglect these 2 factors

• Reply Customer’s Email & on social media sites

Replying to Customers on social media sites or via Email can help you to do Direct engagement with customers as well as you will get social listening opportunities